Web Site Design, Search Engine Optimisation and Internet Marketing

Link Strategies for Internet Marketing

There are several types of links that can be used to increase the number of links to your web site. Some types of links are better than others and we have explained the most common ones in the following pages. Click on the links below to find out more.

• Direct Text Links
• Banner Advertising
• Reciprocal Linking
• Directory Links
• Link Exchange
• Three Way Linking
• Link Farms

Links should be acquired in a gradual process and any sudden increases in links will give the amber light to the search engines that something is not quite right. Search engines don't expect new sites to be an instant success with hundreds of links, unless something unnatural has taken place to acquire them.

Isolated linked pages and no follow tags only add to complicate the issue and it makes sense to let the SEO professional who knows how to identify appropriate links to exchange with and to closely monitor that those links remain in place several months later.

The next time you receive an email to exchange links you should be asking yourself why, and is it really in your best interests to do so and be able to thoroughly check the site that wants to link to you.

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