Web Site Design, Search Engine Optimisation and Internet Marketing

Link Strategies - Reciprocal Linking

Reciprocal Linking is when you exchange links with other web sites and place links to and from each other, sometimes on dedicated links exchange pages. This counts as "two way linking" with your link coming back to your site and their link going back to them thus forming a reciprocal Link Exchange.

Link Strategies for Internet Marketing
LinkMaster Link Management Service